![]() Tipping is another form of monetization that is becoming increasingly popular with social 2.0 services, enabling users to support creators and services through small one-off donations rather than monthly fees. ![]() The fee is then split between the service provider, to pay for the upkeep of the service, and the content creator, to encourage them to continue creating. The streaming service Twitch is a good example of this, as it lets users subscribe to their favorite channels. Often, they simply charge us a subscription fee to access content from creators that we follow. We can apply the term “social media 2.0 values” to attempts made by services to be a little less shady and more straightforward in this regard. All of this data is inevitably sold to businesses – albeit generally in an anonymized form – who use it to put products in front of us that they think we might want to buy. Although the exact figure isn’t known, some estimates say that Facebook holds, on average, half a gigabyte of data on every one of its nearly two billion active users. Or it might be data that it infers indirectly from our actions – how often we message people, what time of day or night we are active on the site, or how many other users interact with the posts we share. This might be data we enter directly when we set up a profile and fill in our date of birth or click "Like" next to the singers, TV shows, or local businesses that we are fans of. We pay for these services with the data we generate as we use them. However, most of us are smart enough to know there’s never really any such thing as a free lunch. On the face of it, social media 1.0 activity is free. One of the biggest changes taking place in the domain of online social is the way we pay for it.
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